This collaboration will initially focus on collections of dedicated NFTs covering gaming, music and more areas. The ultimate goal is to combine these NFTs into a brand new gaming platform, Atari Metaverse.
Legendary interactive entertainment brand Atari announced a strategic partnership with Bondly, the premiere e-commerce solution for digital assets. With the launch of entertainment brand initiatives with Logan John, Tory Lanez, and PelleK, Bondly has garnered significant growth. PolkaPets and BCCG, their native Non-Fungible Tokens (NFTs) gaming brands, generated over $4m in revenue in the first three months. This game-changing collaboration brings together two pioneers in NFT and interactive entertainment, combining an iconic brand name and strong expertise of both teams in the blockchain space.
As part of the collaboration, Atari and Bondly will create collections of NFTs covering gaming, music, and so much more. After this, the aim will be to launch the Atari Metaverse gaming platform that combines the best elements of legacy gaming properties with prevailing entertainment creators of both music and gaming, by using Digital Collectibles and NFTs as a core component of the entire Metaverse experience.
NFTs will be available for purchase using Atari ($ATRI) and Bondly ($BONDLY) native cryptocurrencies, and other major cryptocurrencies.
“Teaming up with Bondly was very natural for Atari, given their success and expertise in the space”, said Frédéric Chesnais, CEO of Atari Chain.”Our collaboration with Bondly is absolutely integral to the success of the upcoming collections of NFTs and of the Atari metaverse, whose design is underway”.
“We are excited to bring our native gaming properties like BCCG and PolkaPets to Atari, but we are even more excited for our other entertainment brand partners to have digital spaces dedicated to their fans”, said Brandon Smith, CEO of Bondly. “ Music artists, sports stars and all creators can engage fans in new, unique ways. For example, creators can mint their own NFT in-metaverse and distribute to fans, which then become access passes to new superfan experiences.”
In addition to the metaverse, the lineup of NFTs will be announced over the coming weeks.
About Atari Chain
Atari Chain is a 50%-subsidiary of Atari, SA, and is operating the Atari Token.
Since 1971, ATARI has been one of the most innovative and iconic brands in entertainment. As pioneers of electronic games, they have continued to innovate and flourish in many markets, including gaming. They built their very own digital currency (Atari Token) recently, and are now making waves in yet another industry.
BONDLY is an interoperable, transparent, and portable ecommerce solution designed to help creators make their own digital marketplaces.
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