Atari ushering in a new era with Enjin and eBallR

Atari is proud to partner with Enjin and eBallR to bring a new interactive experience to life. Being able to combine NFTs with an interactive experience is a lot of fun, and our common goal is to continue innovating in the space.

– Fred Chesnais, Atari CEO

A new era of NFTs!

Due to gamers’ familiarity with managing digital assets, the interactive entertainment industry has seen NFTs as one of the main use cases for blockchain implementation. It’s a natural fit for the new technology, providing virtual assets with further verifiability, in-game scarcity, and transferability. Additionally, NFTs give users true ownership of their items, meaning they can be sure of their authenticity and trade them on other platforms.

To date, NFTs have taken the form of collectibles, predominantly for static use. They have yet to acquire the dynamic and useful nature in the gaming world. In collaboration with Enjin and their adopters, Atari Chain is ushering in an era for NFT implementation and decentralized gaming. Users will have access to a whole new world of digital ownership, allowing them to not merely collect rare one-of-a-kind items but to use them as well. No longer just eye candy, digital assets will have real-world applications for users to experience and enjoy.

Decentralized Gaming with Atari Chain, Enjin, and eBallR Games

“We are very excited about this collaboration with Atari and its initiation with our latest Enjin Adopter, eBallR Games. Atari resonates with all ages as the household name synonymous with gaming and its belief in blockchain shows the maturity of this technology and the tools now available,” said Alex Russman, Director of Business Development at Enjin. “The eBallR Games team shares this belief and having such a line up of industry veterans combine their video gaming knowledge with Enjin’s tech stack and blockchain expertise is going to advance the boundaries of true ownership and virtual identity in meaningful and magical ways.”

“Atari is proud to partner with Enjin and eBallR to bring a new interactive experience to life. Being able to combine NFTs with an interactive experience is a lot of fun, and our common goal is to continue innovating in the space”, said Fred Chesnais, Atari CEO. “This collaboration will mark the first phase of our plans with Enjin to leverage our expertise along with Atari’s library of games with proven track records of success with the blockchain to empower developers all around the world.”

“A lot of the eBallR team grew up playing the original Atari console and titles, and now having a chance to work with such a household name in video games is a dream come true,” said Martyn Hughes, CEO of eBallR Games. “Enjin has created some awesome technology that has allowed us to incorporate Atari collectibles into our games that players can really own, collect and trade in the digital sphere, which is truly cutting edge. We’re excited to be part of something that is sure to be a true game-changer (pun intended) in the industry!”

Enjin’s suite of integrated products makes it accessible for anyone to produce, manage, and own virtual goods on the blockchain. Once existing as assets on this decentralized and public database, virtual goods have proven scarcity, authenticity, provenance, and ownership. In addition, blockchain’s composability and interoperability enable these goods to move across platforms, marketplaces, and virtual spaces. The flagship product of the Enjin ecosystem is the Enjin Wallet, your digital backpack, and gateway into the new age of decentralized virtual worlds.

The Enjin Platform already works with various game engines and platforms like Unity, Godot, Java, GraphQL, and will soon be available in Unreal and Amazon Lumberyard.

About ENJIN

The Enjin Network, launched in 2009, is a gaming community platform boasting over 20 million users. In 2017, Enjin launched a successful ICO raising $18.9 million to build a blockchain ecosystem now comprising the Enjin Platform, Explorer, Wallet, Beam, and other tools and services. This will enable game developers and studios to utilize tokenized digital assets as part of their acquisition, retention, engagement, and monetization strategies. The Enjin ecosystem is fueled by Enjin Coin (ENJ), an Ethereum-based cryptocurrency used to directly back the value of Enjin-powered blockchain assets. For more information, visit /enjin.io.

About ATARI

Comprised of Atari SA and its subsidiaries, Atari is a global interactive entertainment and multiplatform licensing group. Atari, founded in 1972, is arguably the biggest innovator of video games with a portfolio of more than 200 games and franchises, including Asteroids®, Centipede®, Missile Command®, and Pong®. With this portfolio of intellectual properties, Atari offers attractive online games for smartphones, tablets, and other connected devices. Atari also develops and distributes interactive entertainment for Microsoft, Sony, and Nintendo game consoles. Through licensing agreements, derivative products, and publishing, Atari also leverages its brands and franchises. Visit atari.com for more information.

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